Coast Spas has appointed Patricia Diamente as its new president and CEO. Diamente succeeds company founder Don Elkington, who will continue to serve as chairman of the board.
Diamente comes to the position after having served as vice president, global supply chain at American Bath Group, parent company of MAAX Spas. Her experience primarily hails from the bathware industry, and includes product branding experience, retail/wholesale/showroom marketing and management, manufacturing and supply chain.
“After an extensive 15 month recruiting process, I’m pleased to announce that the Board of Directors and I have selected a strong leader to take the reins and continue Coast Spas’ vision and strategy of providing world leading quality products and innovation,” said Elkington in a statement. “Patricia’s track record is exactly what we need as we enter the next phase for Coast, which I am confident will be even more impactful and exciting than our last.”