Bullfrog Spas Adds New Hire and Promotes Marketing Team Member

Todd Shannon has joined as vice president of business development and Dan Sjoblom will become vice president of marketing

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Todd Shannon, Bullfrog's newly hired vice president of business development.
Bullfrog Spas

Todd Shannon, Bullfrog's newly hired vice president of business development.


Bullfrog Spas, the Salt Lake City-based portable hot tub manufacturer, has made two changes to its senior staff. Todd Shannon joins the company as vice president of business development, and Dan Sjoblom has been promoted from director of marketing to vice president of marketing.

Shannon comes to Bullfrog with more than 20 years of experience in hot tubs, including 14 years with Jacuzzi Hot Tubs and Sundance Spas. His role will include overseeing sales innovations and strategic business development at Bullfrog. Shannon also will be responsible for advancing customer attraction and retention and directing the international sales efforts outside of North America.

“We are a company that achieves growth primarily through innovation in products, process, and especially our people,” said Jerry Pasley, Bullfrog Spas CEO. “Todd is a proven professional. He is a great addition to our team and a great contribution to our esteemed culture.”

Sjoblom also has more than 20 years of industry experience. His specialties include brand building, digital marketing, and retail merchandising.

“Under Dan’s leadership, our marketing team has done an amazing job in building our brand and retail presence,” Pasley said of Sjoblm’s promotion. “His professionalism has been exemplary.”

About the Author

Rena Goldman

Rena Goldman is a frequent freelancer for Pool and Spa News and Aquatics International, having previously served as content producer for both publications. She has contributed to a variety of different publications, including Remodeling and ProSales. Rena is located in Los Angeles.