Easton Pool & Spa, Plunge Plus Name New President/Investor

The company that owns the builder and manufacturer made the move in response to recent growth.

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L-R: Easton Select CEO Tim Dooling and Executive Chairman Dave Hobaica

L-R: Easton Select CEO Tim Dooling and Executive Chairman Dave Hobaica

PSN Top 50 Builder Easton Pool and Spa and its subsidiaries have taken on a new principal and investor.

This includes Plunge Plus Concepts, which produces precast concrete plunge pools. Easton also owns Atlantic Water Services, a water transport firm. All three are headquartered in South Easton, Mass.

Tim Dooling now serves as president of the three firms and will take an equity stake in Plunge Plus. He has 30 years of experience in distribution, logistics and manufacturing, including 15 years of senior executive level experience.

Long-time second-generation owners David and Bob Hobaica remain fully active in the companies.

“I’ve known Tim personally and professionally for many years. With our significant growth … it was imperative we bring in an operator and leader with Tim’s level of experience to help manage our continued growth,” said David Hobaica.

They made this move to help manage growth of all companies, with Easton Pool’s volume more than doubling since the pandemic. It also frees David Hobaica, who had served as president, to focus more time on scaling the Plunge Pool business. It currently has dealers as far west as Chicago, with plans to expand westward.

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”