We’re now more than a month into the pandemic, and it seems we’re finally seeing some light at the end of the tunnel, as coronavirus curves begin to flatten and governors start discussing ways to restart their state’s economies. It’s good news — and not a moment too soon.
The nation’s deep plunge into anxiety and worry for our lives and livelihoods has been exhausting. Entrepreneurs and company leaders have had the added responsibility of caring for their employees, whether that meant creating safe work environments by enforcing social distancing on jobsites or providing ways to work from home. Above all, trying to keep the business running so as to preserve jobs has been a herculean task. Together, we held our breath as the virus took its toll.
But amidst this crisis, there have been glimmers of hope and inspiration. While it’s true that the pandemic has ravaged the world’s economy, the residential pool industry has fared relatively better than most. With the exception of three states, (“Builders in Three States Face Covid-19 Work Bans”), residential pool construction and service continues.
I’ve spoken to a number of builders who’ve reported increased interest from homeowners who now wish their backyards had a pool for their families, especially as Safer-at-Home orders are extended. This increased interest has resulted in more sales for some builders, in a somewhat surprising turn of events.
Pool retailers have admittedly been hit the hardest, despite the efforts of many to offer new services, such as curbside pick up and delivery, in response to the outbreak. (See “Offering Curbside Pickup/Home Delivery Options”) Recovery for this sector is likely to take longer, but I hold out hope that it’ll happen quickly. Communicating to customers that pools must be maintained, even during a pandemic, and that pool businesses are essential is key.
Speaking of essential, no one is more essential than our service folks during this time. Frankly, they’re the best equipped to weather this storm. As with the Great Recession, it’ll be service that will carry the industry for the foreseeable future on the road to recovery.
But as I mentioned, despite this time of uncertainty and anxiety, there have been stories of hope and inspiration. Many of our own manufacturers have responded to the urgent call for personal protection equipment and other much needed supplies, such as ventilator parts and hand sanitizer, to help battle COVID-19. In “Manufacturers Help with Pandemic Battle,” we feature six such companies. Please join me in applauding their efforts.
And, finally, a round of applause to all of you during this difficult time. I know you’re each doing your part to help flatten the curve while keeping this industry above water. That’s no mean feat!