Poolwerx Takes On New So. Cal. Franchisee

(left-right) Darrell Doust, chief operating offices of Poolwerx USA, and new franchisee Stephen Little.
Poolwerx

(left-right) Darrell Doust, chief operating offices of Poolwerx USA, and new franchisee Stephen Little.

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Retail/service franchise Poolwerx has added a location in California’s Coachella Valley.

Claro Pool Services, a 16-year-old company in Palm Desert, signed on with Poolwerx, the Australian franchisor that came to the U.S. in 2015. Poolwerx refers to its new partner as “one of the largest mobile service and repair businesses in SoCal.”

Stephen Little, Claro’s CEO and founder, is expected to open three retail locations in 2017.

This latest partnership brings Poolwerx’s California presence to three franchisees running 16 territories.

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”

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