In preparation for further international growth, the retail/service franchise Poolwerx has created a new position. Effective last month, Nic Brill became its first Global CEO.
“This newly created role marks a pivotal moment in the brand’s evolution, as Poolwerx unites its Australian, New Zealand and U.S. markets under one global vision, one business, and one strategy to position the brand for the next phase of international growth,” the company said.
Brill first joined Poolwerx in 2019 as its chief operating officer. He progressed to CEO of the Australia-New Zealand operation in 2022. In that role, the company said, he led the operation through record sales, profitability and growth in market share.
“Under his stewardship, Poolwerx has consistently delivered above-market results and demonstrated resilience, with growth every year since inception—through multiple recessions and even during the global pandemic,” the company said.
In creating this new position, the company moves to align the business as one unified network with a clear global structure, said Poolwerx Chair, Sue Collyns.
Said Brill: “Operating as one business, with one vision and one strategy, will enable us to compete at scale and grow our brand into new territories,” Brill said.
Founded in Brisbane in 1992 and entering the U.S. market in 2015, Poolwerx has more than 185 retail stores globally, with more than 700 service vehicles, and operates across more than 350 territories.