Aquatech Name Change Official

Aquatech Corp., the Las Vegas-based parent corporation for the industry buying group of the same name, has changed its moniker to United Aqua Group. Builders will continue to use the Aquatech brand, and retailers will be called Aqua Value.

The group wanted a different umbrella name to help avoid confusion between the two groups. “This doesn’t change what we offer,” said Jeff Fausett, the group’s president/CEO. “It just helps us do it more effectively.”

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”