We’re working on different advertising… on different ways to promote a service. We stole one idea from the air conditioning industry.
It’s a card about 4 inches wide and maybe 8-1/2 inches long, with our phone number and other information on it. It also [features] several coupons for things they all need, and has a refrigerator magnet [attached]. Because if it’s sitting in front of them, they’ll call you.
The coupons might include a discount on a service call … or their next chemical purchase. They’ll say, ‘OK, I’m going to have a service call, so let’s keep it here.’
It’s like money because they know they’re going to use it. And, we give the coupon back so they can use it again.