We know that keeping shelves neat and clean is one of the cornerstones of Merchandising 101. But sometimes it’s all too easy to overlook organizational infractions that may be lurking in your very own store. Linda Cahan of Cahan & Company Retail Design Consulting in West Linn, Ore., reminds us why merchandising errors are so bad for your business.
When labels are misaligned, the display looks sloppy. The product image on the cans is interesting, and the display will look more deliberate and powerful if the cans all face the same direction.
Linda Cahan
It’s almost impossible to figure out what’s on this pegboard because it’s picked over and not categorized in any discernible way. If the customer isn’t looking for something specific, she will glance at this wall, then keep moving. Shopping at this wall seems like too much work for too little reward.
